Habibie, Samas Adimisa Mishbah, et al. “Intervening Consumer Behavior on the Importance of Influence Digital Marketing-Product Upgrading and Virality Towards Sustainability of MSMEs in the Society 5.0 Era”. East Java Economic Journal, vol. 9, no. 1, Mar. 2025, pp. 40-54, doi:10.53572/ejavec.v9i1.142.